元笙饭店 – 江宁上元 笙箫华美 文艺而现代的民国之旅
“江宁上元，笙箫华美”，我们在空间视觉构建上融合中式的厚重沉淀与西式的现代简约，呈现一场格调之旅。
‘Jiangning & Shangyuan,windpipesareall resplendent’,in the construction of space and vision, we combine the heavy precipitation of Chinese style with the modern simplicity of Western style, presenting a journey of style.
元笙饭店，一家臻藏级融合菜餐厅。我们在品牌塑造上彰显金陵文化要素，突出民国神韵气息。
Yuansheng, is a fusion cuisine restaurant with a collection level. In terms of brand building, we highlight the cultural elements of Jinling and the charm of the Republic of China.
01
空间设计
空间整体风格以中国/金陵传统文化元素意象为基调，在形式上注入现代的构造和表现手法，以浓重隽永的文化底蕴和氛围，延展出新颖而时尚性的现代化空间。
The overall style of the space is based on the image of Chinese/Jinling traditional cultural elements, which is infused with modern structures and techniques of expression in the form, extending a novel and fashionable modern space with a strong and meaningful cultural background and atmosphere.
来到前台和大厅，以大面积图形化表达南京地标元素的橱窗为强烈的视觉窗口，代表时尚与热情的橙色和黄色为依托，金属与木质的运用，呈现出摩登复古而大气包容的南京文化魅力。
Coming to the front desk and lobby, a large area of graphical display window expressing Nanjing landmark elements as a strong visual window, representing fashion and enthusiasm orange and yellow as the basis, the use of metal and wood, showing the modern retro and atmospheric inclusive Nanjing cultural charm.
沿着过道行走，星罗散布着胭脂扣、半生缘、花样年华、滚滚红尘、上海滩、梅兰芳、阮玲玉……这一个个包间代表着一段段民国文化，一场场穿越年华与时空的绮丽之旅。
Walking along the aisle, there are Rouge Button, Half Life, Love, Rolling Red World, Shanghai Beach, Mei Lanfang, Ruan Lingyu……These rooms represent periods of culture in the Republic of China, beautiful journeys through time and space.
｜金粉世家
典雅格调的走廊，筑起独具风韵的包间，简洁的白色墙面，精致的复古门牌，带领你推开民国历史的门扉。
The elegant corridor, the unique private room, the simple white wall, and the exquisite retro doorplate lead you to open the door to the history of the Republic of China.
｜元笙
元笙同名包间寓意着美好的周而复始，一种经典的永恒。富含金陵元素的玻璃幕墙由专业人士手绘而成，渲染出美轮美奂的空间。
The Yuansheng Room implies a good cycle, a classic eternity. The glass curtain wall rich in Jinling elements was hand-painted by professionals, rendering the beautiful space.
在光线的运用上，讲究自然柔和，又不乏辉煌璀璨，大气开阔的图景，勾勒出一幅幅盛世开元的气象。于此中用餐、品茶，更是在历史中熏染，在流光中举杯。
In the use of light, it pays attention to the natural softness, and there is no lack of brilliant and open atmosphere, which outlines the prosperity of Kaiyuan. Eating and tasting tea here is also influenced by history and drinking in the flowing light.
｜上海滩
五光十色的上海滩，卧虎藏龙的风云史。海派风格的装修格调，大上海的老物件，甚至剧中同款白围巾黑礼帽，仿佛来到了那个历历在目的场景。在色彩与材质的选用上，注重跳跃碰撞，避免古板沉闷。就像在厚重的时代帷幕之下，新的佳话又由在座来撰写。
Colorful Shanghai Beach, the history ofhidden heroes. The decoration style of Shanghai style, the old articles of Shanghai, and even the same white scarf and black top hat in the play, seem to have come to that vivid scene. In the selection of color and material, attention should be paid to jumping and collision to avoid being stuffy. As if under the heavy curtain of the era, new stories are written by the audience.
｜胭脂扣
胭脂扣的跨越时空，爱恨交错，就像黑与白的醒目相对，交融统一。形状、质感、维度，在这里更是一种语言，默不发声，却已倾诉了昨日风情。镜中的无限重影，延展了空间场景的无限想象，让人在缠绵迷离的剧情之外，偶然瞥见那风华岁月的美丽回眸。
Time and space across the Rouge Button, love and hate are intertwined, like the striking contrast between black and white, blending and unifying. Shape, texture and dimension are a kind of language here. They are silent, but they have told the customs of yesterday. The infinite double shadow in the mirror extends the infinite imagination of the space scene, and allows people to catch a glimpse of the beautiful retrospect of the romantic years in addition to the lingering and confusing plot.
｜半生缘
一部半生缘，是时代的镌刻，是女性的画卷。字画、吊灯、黑胶唱机……设计团队精心研究了作品中所出现的经典场景及文化意蕴，在实际运用上参考汲取，选择还原，尽量避免过多人为刻意的再创造，致力于打造一脉相承、似曾相识的文化元素传承感。
Eighteen Springs,is an engraving of the times and a painting of women. Calligraphy and painting, chandeliers, black glue phonograph… The design team carefully studied the classic scenes and cultural implications in the works, learned from them in practical application, chose to restore them, tried to avoid too many deliberate re creation, and committed to creating a sense of inheritance of cultural elements that come down in one continuous line and are familiar with each other.
｜梅兰芳 阮玲玉
梅兰芳和阮玲玉，一男一女的角色，似为互补，实为相衬。其各自代表一颗时代珠玉，一种人文底色。在民国年代的宏大叙事下，典丽优雅的语境变得自然纯粹。两个包间心意相通，又各成一派。
The roles of Mei Lanfang and Ruan Lingyu, a man and a woman, seem to be complementary, but in fact they are complementary. Each of them represents a pearl of the times and a cultural background. Under the grand narrative of the Republic of China, the classical and elegant context became natural and pure. The two private rooms are of the same mind, and each has its own school.
这一种文化命题难以被简单定义，而中式的沉稳底蕴与西式的流畅简约相结合是设计团队对其解构化的见解。无论是京剧的盔头，还是话剧的旗袍，细细领略，总能洞窥空间风韵。
This kind of cultural proposition is difficult to be simply defined, and the combination of the steady Chinese style and the smooth and simple western style is the view of the design team on its deconstruction. Whether it is the helmet of Beijing opera or the Qipao of modern drama, you can always get a glimpse of the charm of the space when you carefully appreciate it.
02
logo设计
元笙饭店logo设计项目由图形和文字两个部分组成。图形部分将“元笙”二字的字形转化为直线条进行拼接，在长度、角度、衔接的用意上亦有讲究，象征着中国古典窗棂的结构，同时寓意天圆地方，是现代极简艺术与中国传统文化的和谐统一。
The logo design project of Yuansheng Restaurant consists of two parts: graphics and text. The graphic part converts the shape of “Yuansheng” into a straight line for splicing. It also pays attention to the length, angle and connection. It symbolizes the structure of Chinese classical window lattice, and also implies that the sky is round and the earth is square. It is the harmonious unity of modern minimalist art and Chinese traditional culture.
03
视觉系统设计
元笙饭店VI系统设计项目是根据logo设计的创意和理念，在各应用场景和物料材质上的搭配和延伸。色彩组合上以香槟金和棕色为主基调，在图形和排布上进行拓展。
The VI system design project of Yuansheng Restaurant is a combination and extension of various application scenarios and materials according to the creativity and concept of logo design. The color combination is based on champagne gold and brown, and the graphics and layout are expanded.
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