悉尼好运打边炉 – 搬来整个夜香港 开在悉尼的“市井”火锅店
在澳大利亚悉尼的华人核心区Chinatown，有一家“好运打边炉”餐厅。来到这里，许多香港朋友直呼仿佛回到家乡。悉尼很大，容纳着四海八荒不同食客的灵魂。它却凭借纯正港式装修，以及地道的打边炉风味，制霸了悉尼美食圈，并掀起一股复古潮流风。
in Sydney, Australia, Chinatown, a Chinese core area, there is a “Goodluck Hotpot” restaurant. Arriving here, many Hong Kong friends call it as if back home. Sydney is huge, accommodating the souls of diners from all over the world. It is decorated by pure Hong Kong style however, as well as the flavor of the authentic side stove, the system dominated Sydney food circle, and set off a trend restoring ancient ways wind.
01
空间设计
抵达了唐人街知名地标“好运打边炉”，刚进门就仿佛时光穿越，来到了香港的街市排档。走进这家店，放眼望去，到处都是炫目的霓虹灯牌、复古座椅…
Arrived in Chinatown famous landmark “Goodluck Hotpot”, just entered the door as if through time, came to Hong Kong’s street stalls. Walking into the store, you can see dazzling neon signs, retro seats everywhere…
霓虹烂漫的不夜城
The Neon City That Never Sleeps
霓虹灯、海鲜档、麻雀馆、兰芳园… 360°环绕式的五光十色，好像一个猛子扎进了老香港的街头，让人沉浸在灯红酒绿的不夜城。
Neon lights, seafood stalls, mahjong parlors, Lanfang Yuan… The colorful 360° surround looks like a plunge into the streets of old Hong Kong, immersing people in the city that never sleeps.
一街一铺都港味十足：干净明亮的鲜肉档、超大的水产玻璃箱、港女最爱的兰芳园奶茶… 还有重庆大厦、麻将馆、房屋中介…
Each street is full of Hong Kong flavor: clean and bright fresh meat stalls, large aquatic glass boxes, Hong Kong women’s favorite Lanfang Yuan milk tea… There are Chungking Mansions, mahjong parlors, housing agencies…
复古而潮流的街景
Retro and Trendy Street Scene
整个空间1:1还原了港式街头大排档，让人有仿佛这里浓缩了1000平方公里香港的错觉，亦像是一秒穿越到TVB港剧现场。
The whole space is 1:1 restoration of Hong Kong-style street food stalls, giving people the illusion that 1000 square kilometers of Hong Kong are condensed here, and also like a second to the scene of TVB Hong Kong drama.
80、90年代香港电影盛极一时，港星们围炉而食烫涮火锅，四海之内皆兄弟。对于从小看港产片的80、90后来说，走进“好运打边炉”，就像亲身进入了自己的童年记忆。
In the 1980s and 1990s, Hong Kong movies were booming. Hong Kong stars were all brothers in the four seas. For those who grew up watching Movies made in Hong Kong in the 1980s and 1990s, entering the “Goodluck Hotpot” felt like entering their own childhood memories.
财神的时髦彩绘设计，吉利又有趣。以香港各式经典行当为主题的明档、包房，充满港式俚语文化的招牌标语，创造出一幅市井文化的怀旧街景。一切跟随最传统港式认知，红绿配经典色彩亦吸引眼球。
The god of wealth’s fashionable painted design, Auspicious and interesting. Open booths and private rooms with various classic Hong Kong trades as the theme, and signs and slogans full of Hong Kong slang culture, create a nostalgic street scene of market culture. Everything follows the most traditional Hong Kong cognition, red and green with classic colors also attract attention.
全沉浸式怀旧体验
A Fully Immersive Nostalgic Experience
如果说西方的几何体块是其设计肌理的核心，那么主题风格更是东方传统文化的一种回归。典故和寓意一直是中国传统文化的重要部分，这一点上香港实为绝佳的传承。
If the western geometry is the core of its design texture, then the theme style is a return to the traditional Oriental culture. Allusion and implication have always been an important part of Chinese traditional culture, and Hong Kong is the perfect inheritance of this.
“好运打边炉”的港味并不粗糙，它带着城市特有的复古潮流气质，真实地还原了香港的街景。不少人说，这是真正的“全沉浸式港式打边炉”体验。整个空间1:1还原港式街头大排档。设计团队以市井文化的怀旧街景，打造一种全沉浸式餐饮体验。
The taste of “Goodluck Hotpot” is not coarse, it is taking the city’s unique retro trend temperament, true restoration of Hong Kong street scene. Many people say that this is a true “fully immersive Hong Kong-style stove” experience. The whole space is 1:1 restoration of Hong Kong-style street food stalls. The design team created a fully immersive dining experience with a nostalgic streetscape of urban culture.
02
Logo & 视觉系统设计
风俗喜庆的视觉设计
Visual Design with Festive Customs
舞狮是港粤地区的传统民俗，同时寓意着大吉大利，吉庆有余，喜上眉梢。将舞狮元素、红白撞色运用到VI设计中，既承载了纯正浓厚的文化基因，又在视觉效果、品牌塑造上起到了“画龙点睛”的效果。
The lion dance is a traditional folk custom in Hong Kong and Guangdong, and it also means good luck. The use of lion dance elements and red and white color contrast in VI design not only carries the pure and strong cultural genes, but also plays a “finishing touch” role in visual effects and brand building.
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