李炮麻辣烫 – 民族自信 国潮复古 复现旧日城市的川式记忆
旧日时光的城市记忆
City Memories of the Old Days
商店招牌、霓虹灯、横幅、牌匾、路标、大字报、小广告…这是逝去年代的视觉碎片；发廊灯、门卫室、公用电话、老广播、菜市场、满天的衣裤、竹凳、老杂志、小人书、磁带…这是穿越昨天的泛黄记忆。
Shop signs, neon lights, banners, plaques, road signs, big-character posters, small advertisements… It’s a visual fragment from a bygone era; Hair salon lamp, guard room, public telephone, old radio, vegetable market, clothes, bamboo stool, old magazines, comic books, tapes… This is a yellowing memory from yesterday.
一代人的情感共鸣
Emotional Resonance of One Generation
属于70年代人的风华正茂，属于80年代人的青葱岁月，属于90年代人的憧憬绮想，你我同坐于这一角落，望着南京长江大桥通车的火红横幅，缅怀那热火朝天的过去，并在麻辣烫的诚挚美味中再次感怀。
Belong to the 70’s people in their prime, belong to the 80’s people in the green years, belong to the 90’s people’s longing to qiwant, you and I sit in this corner, looking at the NanJing Yangtze River Bridge open to traffic red banner, memory of the hot past, and in malatang sincere delicious feeling again.
心力共筑的设计打造
Design and Build of Unity
每个纵深都是打卡宝地，每个转角都是细节满满，我们深知，需用心致敬岁月。无论是从旧货市场抑或乡镇村落海淘这些老物件，还是做旧还原、设计装配这些生动场景，团队都克服了重重困难。五光十色的背后，是夜以继日的不懈努力。
Every depth is a treasure, every corner is full of details, we know that we need to pay tribute to the years. The team has overcome many difficulties, whether it is buying these old objects from the flea market or the overseas market of towns and villages, or recreating old objects and designing and assembling these vivid scenes. Behind the colorful, is the tireless efforts day and night.
运动装备界有中国李宁！川式餐饮界有中国李炮！我们始终坚持民族自信，也致力于发扬国牌之光。民族的便是世界的，国产荣耀便是品牌基因。
Sports equipment industry has China Li Ning! Sichuan style food industry has China Li Pao! We always adhere to national confidence, but also committed to carry forward the light of the national brand. National is the world, domestic glory is the brand gene.
运用空间设计镌刻品牌烙印，加深品牌记忆。设计1.5m门头大字的效果正满足了夺人眼球，震撼人心的需要，且更加凸显品牌自信。空间内部从整体风格到设计细节，无不透露出纯粹的国潮式沉淀感。
Use space design to engrave brand brand and deepen brand memory. The effect of 1.5m door head characters is to meet the needs of eye-catching, shocking, and more prominent brand confidence. From the overall style to the design details, the interior of the space reveals a pure sense of national tidal precipitation.
空间设计不仅仅是美学，更是广告学、营销学。餐饮竞争如火如茶，需加强品类细分，强化品牌属性，促进概念下沉。
Space design is not only aesthetics, but also advertising and marketing. Catering competition, such as fire, such as tea, need to strengthen the category segmentation, strengthen the brand fierce, promote the concept of sinking.
融合麻辣烫吃法与火锅技艺的全新玩法，开拓独特赛道和出品路线，集两类之所长，捍卫了原始川味的口感品质，又顺应了快节奏的都市饮食模式。
The fusion of malatang eating method and hot pot technology of the new play, open up a unique track and production route, set the strengths of the two categories, defend the original sichuan taste quality, but also conform to the fast pace of the urban food mode.
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