WEIJIANGDONG·SHANHAI

To the south of Hexi Street, between Jialingjiang East Street and Yurun Street, Weijiangdong’s second store opened in a low-key manner. Compared with the first store, this new store in Xincheng Science and Technology Park has more business attributes. At the beginning of the opening, there were many old customers.

The fate with Wei Jiangdong began in 2020. In 3 years, from Jinhe to Shanhai, it is not only a process of continuous adaptation and improvement between us and Wei Jiangdong, but also a leap in recognition of our local dishes.

From novices chasing the freshest flavors to connoisseurs who savor the rich, intoxicating aroma of pickled delicacies—where a single spoonful of silver broth surpasses eight delicacies—the pace at which gourmands evolve never ceases to amaze.

What followed was a challenge for the design: how to integrate local cuisine with modern business needs, and at the same time use design to enhance the experience value of diners, so as to mine a more sincere and permanent emotional value for the brand.

Spatial Polyphony · Mountain Sea and City

With dark wood veneer and herringbone spelling, it outlines the open mountain and sea spirit of Jiangdong. The simple and plain modern background color and black air outlet strip visually extend the space to a certain extent.

We are accustomed to feeling the shape of objects and realizing the dynamics of life in bright spaces. But in the shadows, people can focus more on the present.

The private room emphasizes a more stable business experience, with the embellishment of calligraphy and painting artworks, so that the integration of the whole space is inherited in one continuous line.

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